Week 18

Five Components of a Local SEO Strategy: Paid Ads

The final area of the five components of a local SEO strategy is paid ads. While not technically considered local SEO, paid ads are one more way to show up on the first page of search results, which is why I include them as part of an overall SEO strategy.

There are two possible options for advertising on search results:

Paid Search Ads are the pay-per-click ads that look like organic search results and are found at the top and bottom of the page but are labeled “Ad.”
Local Services Ads are Google’s new pay-per-lead ads available in some geographic markets that are prominently displayed at the very top of the page.

Even if paid ads are not part of your long-term strategy, they can provide a quick way to help you appear in search results while your other local SEO efforts come to fruition.

P.S. Interested in learning more on this subject? Join me on June 3 at 11:30 a.m. PDT at the FPA NorCal Virtual Conference for my session, “Local SEO: How to Optimize Your Online Presence to Attract Local Prospects.”