Formulas vs. Frameworks

Avoid the temptation of a one-size-fits-all marketing formula. While some advocate for a formulaic approach, the promise of success, if followed to the letter, can be misleading. Formulas are rigid and assume that what works for one advisor will work for all. However, these formulas are designed with specific inputs, and if your situation doesn't match these inputs, the formula can fail.

For instance, a formula successful for an advisor targeting young entrepreneurs might not work for one targeting older executives. Factors like demographics, financial pain points, online habits, and financial acumen can vary widely.

Instead of rigid formulas, consider a framework approach. Frameworks are adaptable structures you can tailor to your personal preferences and unique clientele.

An example of a framework involves identifying your niche, crafting a compelling message, engaging with the niche community, showcasing your expertise, and cultivating your connections. Frameworks like this offer flexibility, allowing for adjustments based on specific situations and ensuring a more personalized and effective marketing strategy.