Get Names into Your Marketing Database

Lately, I’ve been interviewing financial advisors for my upcoming book about niche marketing. Here is one of the tips shared with me:

“When you first start a niche, get as many names and contact information as possible into your database. Once you build your database, it gets easier from there because you can design campaigns around nurturing those relationships.”

It can take years of seeing your name before a prospect schedules an appointment. When you get those prospects into your database, you start the clock. So as you start your niche, meet as many people as possible (online and offline), get them into your marketing database, and implement nurturing campaigns.