Week 35

Google Reviews Can Positively Impact Your Web Leads

Back in May, the SEC allowed financial advisors to use popular review sites like Google My Business and Yelp. While most firms we work with have adopted a “wait and see” policy when it comes to using these new marketing channels, we have had a few firms embrace reviews with positive results. They have seen dramatic improvements in their local search engine rankings or have received feedback from prospects that the online reviews influenced their decision to contact the firm. While these developments are anecdotal and only a small sample size, early results suggest that getting reviews on Google My Business can positively impact web leads.