Week 7

How to Pick Review Sites to Focus On

If you have decided you will take advantage of review sites as discussed two weeks ago, the next decision is to pick the sites to focus on. In the beginning, you will want to focus on a few to get a decent number of reviews or ratings. Here are some guidelines for deciding which sites to use:

If you do only one review site, make it Google My Business. The ratings and reviews are integrated into general search results and impact your local search rankings. Google My Business will have the most visibility of any of the sites.
Ask clients which sites they most frequently interact with. When you make the request for reviews, it will be better to get them from people who already have a history of posting reviews on the various sites.
Google “financial advisor near me” and see which review sites show up on the first page. If your company isn’t already appearing on the first page, then this is an opportunity to get visibility on the sites that are.

P.S. Check out this week’s video “Three Types of Markets.”