I'm often asked how to use social media effectively. The key is active engagement. While it's important to post content, you’ll see real progress when you involve yourself more deeply.

Comment on others' posts, engage with your connections through comments and messages, and take the time to contribute to groups related to your niche. Engaging in these ways not only increases your visibility but also strengthens relationships.

Originally termed “social networking,” these platforms were designed for people to connect, share information, and build communities. Although now referred to as “social media” due to the emphasis on content creation, the fundamental aspect of networking remains its most valuable purpose.