Our theme for Q1 2025 is how to implement a multi-niche approach. We’d love for you to join the conversation in our Public Square.

The Problem: Your Marketing Feels Scattered

You’re putting in the effort—posting on social media, attending networking events, running ads—but your marketing still feels unfocused. It’s not that you’re doing too little; it’s that you’re missing two foundational answers that bring clarity and direction. Without these, your efforts can feel like throwing darts in the dark, hoping something will stick.

The Solution: Answering Two Key Questions

To create a marketing strategy that actually works, you need to define two things:

Who: Who am I trying to reach?
How: How am I going to reach them? How will I engage them? And ultimately, how will I guide them to schedule an appointment?

The Who is your target market or niche—the specific group of people you want to serve. A target market is broad, while a niche is a more refined subset with distinct needs. The clearer you are about who they are, the easier it is to craft messaging that resonates and develop a strategy that attracts.

The How is your strategy—the activities and channels you use to attract, engage, and nurture your audience. It’s not just about getting in front of people; it’s about guiding them through a journey that leads to meaningful action.

The Outcome: A Clearer, More Effective Marketing Plan

When you define your Who and How, marketing stops feeling random and starts feeling strategic. Instead of trying to be everywhere at once, you’ll focus on what actually works—showing up in the right places with the right message for the right people. That means more engagement, more meaningful connections, and ultimately, more appointments on your calendar.

If your marketing feels scattered, take a step back. Answer these two questions first, and watch how everything else falls into place.

How We Help: From Unfocused to Strategic

OnNiche® by Kaleido helps you identify your ideal client and develop a clear, strategic approach to reach them. Instead of second-guessing your marketing, you’ll have a focused plan that attracts the right clients and builds meaningful connections.

If your marketing feels scattered, let’s change that. Schedule an introductory call to see how OnNiche® can help you define your Who and How—so your marketing finally works for you.

We Want Your Take! What challenges have you faced in defining your Who and How in marketing, and how has that impacted your ability to attract and convert clients? Share your thoughts in the OnNiche® Public Square!