Week 29

Provide a Unique Service that Solves a Unique Problem

The next tip in our series on how to simplify your marketing is to provide a unique service that solves a unique problem. When you provide the same or similar service as thousands of other advisors, you have to do a lot more marketing to get noticed over your competitors. Do you think you can make more marketing headway with the message “We help clients achieve peace of mind during retirement” than the largest financial firms with the biggest budgets?

When you provide a unique service that solves a problem for a specific niche (e.g., “We develop estate planning strategies for blended families”), it’s immediately obvious how you are different. And when you are truly different, you don’t have to spend as much time, money, and energy promoting that message.