Reach More by Doing Less

The more social media platforms you use, the fewer clients you might reach.

The Problem: Too Many Platforms, Not Enough Focus

Many advisors think that using more social media platforms will help them reach more people. But the opposite often happens. When you spread yourself across too many channels, your message becomes weaker, and your time and energy are divided. Without a clear plan based on what your ideal clients actually use and value, it’s easy to end up doing more work with less return.

The Solution: Narrow Your Focus to One or Two Platforms

Start by talking to people in your niche. Ask them which platforms they use and how they prefer to engage with businesses like yours. Let their answers guide your choices.

When picking your platforms, think about:

  • Where your niche is most active and engaged

  • A platform you are comfortable using and allowed to use for marketing

  • A platform where your niche is easy to find (for example, LinkedIn for professionals)

Focusing on just one or two platforms will help you connect more deeply with your audience and simplify your marketing.

The Outcome: More Focus, More Engagement, More Opportunities

When you narrow your efforts, you create stronger relationships and more meaningful conversations. This leads to more opportunities to meet and engage the right prospects and COIs in your niche.

How We Help: Build a Marketing Plan That Connects

At OnNiche® by Kaleido, we help advisors go beyond guesswork. We work with you to gather real insights from your niche and use that information to select the right platforms. The result is a marketing plan that feels manageable and helps you connect with the people you most want to serve.

Ready to simplify your marketing and focus on what works? Schedule a call to learn more.

We Want Your Take! How many social media platforms is your team using right now? Have you found it easier—or harder—to create strong engagement when spreading across multiple channels? We’d love to hear how you’ve approached platform selection and what’s worked best for your niche. Share your experience in the OnNiche® Public Square!