Week 48

Repeat Your Message

Last week we talked about the importance of creating a simple message that people can’t help but remember. Once you have crafted that message, the next step is to repeat it. And repeat it. And repeat it.

The only way for people to remember what you do to the extent they can repeat it is for them to hear it over and over again. Dave Ramsey became well known because he repeated the same simple message about debt for years. And it worked!

People aren’t paying close attention to your marketing. Even if they are, they still need to hear your message dozens of times before it sticks. So don’t worry about repeating your message too much—there is no such thing!