Marketing Strategies for the Introverted Financial Advisor

Introverted advisors don’t always see themselves as marketers because so many of the people held up as “good marketer” role models are extroverts. You know them. They constantly self-promote on social media and can be seen at every event, and you feel like they are literally everywhere.

If you are an introverted advisor, this type of marketing can be exhausting. But being an introvert doesn’t mean your marketing has to be less effective. Here are three strategies introverted advisors should follow to be successful marketers:

Strategy 1: Focus on a niche. When you take a rifle, not a shotgun, approach, you’ll find that your efforts spent interacting with people in the niche community will multiply much faster than if you target a broader market.

Strategy 2: Take advantage of content marketing. Content marketing allows your expertise and knowledge to shine, helping you overcome the extroverted characteristics usually associated with good sales and marketing people.

Strategy 3: Utilize digital channels. These channels allow you to network from the comfort of your home or office and give you the opportunity to think before you “speak.”