The Most Popular Niche We See Is …

I talk to a lot of financial advisors about which niches they are pursuing or considering. For a long time, the niches I heard most frequently were business owners and women in transition. But these days, the most popular niche of the advisors I speak to is employees with equity compensation.

Does this mean equity compensation is too saturated to pursue? No, it just means you must niche down and become more specialized so that you can clearly differentiate from other advisors in the equity comp space. That could mean focusing on one industry or even one company. Or it could mean specializing in one subset of the niche, like C-suite executives or IPOs.

When there is too much competition in a niche, it’s time to niche down.