The 52: The Two Best Channels to Promote Your Content

Week 42

The Two Best Channels to Promote Your Content

As you begin to create content, the question is, how do you get people to see it? Social media is often the go-to answer, but most advisors don’t have a large enough network for this avenue to work. Here are two more effective channels to promote your content:

Influencers: Ask the people who already have a network of prospects you want to reach to share your content. An influencer can be a person or an organization your target market follows and trusts, such as centers of influence, publishers, social media influencers, YouTubers, and podcasters, just to name a few.

Search engines: Optimize your content for search engines to help your ideal prospects find the answers to the financial questions they are researching and, as a result, find you.