The 52: Your Social Media Posts Should Be About the Client, Not You

Week 44

Your Social Media Posts Should Be About the Client, Not You

Recently, whenever I’m on LinkedIn, my feed is filled with advisors talking about themselves—the awards they’ve won, the new employees they’ve hired, or some other personal story. If you want to use social media as a marketing tool, most of your posts should focus on your prospective client, not you. As Donald Miller says in his book Building a StoryBrand, when it comes to promoting your business, you are not the hero of your story—your client is. While it is OK to brag occasionally, your posts should tell a prospect how you are helping them in their life’s story, not telling them about your life story.