Week 50

A Simple Way to Develop Your Marketing Message

It’s not easy to develop an engaging marketing message for your website that sounds different from other financial advisors. In our 15-plus years of working with financial advisors, the easiest way we have found to develop a simple marketing message is to use Donald Miller’s Building a StoryBrand methodology. If you are looking for one marketing book to read over the holidays, make it this one.

P.S. Kristen Luke is now a StoryBrand Certified Guide who can help advisors focused on a niche clarify their message.