Week 45

Your First-Mover Advantage Is Slipping Away

This year, financial advisors were allowed to solicit online reviews from clients on sites like Google and Yelp for the first time. Since then, some independent RIAs have had a unique advantage since they have been able to implement online reviews faster than their competition. This has improved not only their search rankings but also their close rate. But we are seeing other advisors, including national brands, taking advantage of online reviews. If you have been thinking about implementing reviews, your window for a first-mover advantage is quickly closing.