This tip was adapted from a January 2021 post.

Random acts of marketing are those “brilliant” ideas that are going to shift the trajectory of your marketing once and for all. Usually, these ideas come from a sales representative trying to sell you something, or they could come from a conference or webinar session designed to draw attendance.

While random acts of marketing sound good, they rarely produce results. When you implement random acts of marketing, you will:

Take time, money, and energy from the well-thought-out marketing strategy that took weeks or even months to develop (if you have one at all)
Make your staff members feel like they are chasing their tails
Confuse the community, prospects, clients, and COIs over your messaging and branding

It is important to resist the temptation of these quick and easy solutions and remain committed to a carefully crafted marketing strategy, which is ultimately more likely to produce the sustainable growth and success you hope to achieve.