SEO can be confusing if you don’t understand the basics. Although I still recommend hiring an SEO firm to ensure everything is done correctly, ChatGPT can help you get started. One of the first things you can use it for is identifying keywords and concepts to optimize the content for your blog. Here’s the prompt you would use:

I’m writing a blog post about “[insert topic].” The target audience includes “[describe your audience].” I want to optimize this post for search engines. Can you suggest relevant primary keywords and long-tail phrases that could improve the search visibility of this post? Additionally, please provide some insight into the search intent behind these keywords and recommend some questions that readers might have about this topic, which I can address in the blog to enhance engagement and SEO.”

You will get some sort of output that looks like this. With this information in hand, next week, you’ll learn how to use that information to further optimize your blog for SEO.