This tip was adapted from a tip from May 2021.

Content strategy can be overwhelming, but boiling it down to three components—Create, Curate, and Collaborate—makes it far more approachable.

1. Create

This is your chance to showcase your unique voice and expertise. Original content positions you as a trusted authority within your niche. Examples include:

Writing blogs or white papers
Recording podcasts or videos
Designing infographics

Focus on topics that resonate with your niche and solve their specific challenges.

2. Curate

You don’t have to reinvent the wheel. Sharing high-quality, relevant content from others adds value to your niche while saving you time. For instance:

Sharing an insightful article or research report
Highlighting industry trends or statistics that are particularly relevant to your niche

Curated content demonstrates that you’re in tune with your niche’s interests and keeps your content mix diverse.

3. Collaborate

Team up with other experts who serve the same audience. Collaboration builds credibility and expands your reach. Examples include:

Guest appearances on podcasts
Co-hosting webinars with centers of influence (COIs)
Partnering on articles or joint projects

By blending these three approaches, you can develop a well-rounded content strategy that engages, informs, and builds trust with your niche audience. Where will you start—creating, curating, or collaborating?