Admittedly, I didn’t read as many business books as I would have liked this year. After discovering Libby, I found myself more drawn to books for entertainment. However, it’s a tradition to share my favorite business books in the final edition of The 52 each year, so I’m highlighting the two I recommend.
The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars by Lee Frederiksen, Elizabeth Harr, and Karl Feldman
This book provides actionable steps to help you become a true thought leader in your niche.
Scorecard Marketing: The Four-Step Playbook for Getting Better Leads and Bigger Profits by Daniel Priestley and Glen Carlson
While this book was written primarily to promote their software, ScoreApp, the authors’ marketing insights will inspire fresh approaches to building your campaigns.
Wishing you all a happy new year filled with great reads and even greater successes!