When naming your services, make them resonate with your niche by using specific, relevant language and terms they recognize. For example, for multi-generational families, instead of “estate planning,” use “Family Legacy Planning.” For federal employees, instead of “retirement planning,” use “FERS Retirement Planning.”

Ensure names are clear, descriptive, and concise. This approach not only makes your services more appealing to your niche but also positions you as an expert who truly understands and caters to their specific needs.