The 52: Five Components of a Local SEO Strategy: Advisor Listings

Week 15

Five Components of a Local SEO Strategy: Advisor Listings

The second area of the five components of a local SEO strategy is advisor listings. These are the “find an advisor” sites that help connect consumers with financial advisors. These websites can be pay-per-lead sites like SmartAsset.com, professional association sites like FPA’s PlannerSearch, or paid listing sites like FeeOnlyNetwork.com.

Many advisor listing sites spend significant time and money on their local SEO strategy to appear on the first page of Google results ahead of local financial advisory firms. While not all these sites are going to be worth the cost, having a profile on sites that appear on the first page of Google results can lead to an increase in web leads.

P.S. Join Kristen Luke (@kristennluke) and Kristin Harad (@kristinharad) on Clubhouse this Thursday, April 15, 2021 at 1 p.m. PDT to discuss how to use videos in your marketing.