Week 16

Five Components of a Local SEO Strategy: Review Sites

The third area of the five components of a local SEO strategy is review sites such as Yelp or Google My Business. While review sites have traditionally been dangerous territory for advisors, starting May 4, new SEC marketing rules will allow for advisors to solicit and promote reviews with some restrictions.

Similar to advisor listings, review sites frequently show up on the first page of search results for popular search terms. Google also uses reviews to confirm you are a local business, and reviews improve your chances of ranking in the local pack. To get started, focus your efforts on a few review sites as recommended back in Week 7.

P.S. Our next Niche Starter Kit begins in two weeks! Take the next steps here.