How to Generate Content Marketing Topics

Struggling to come up with topics for your blogs or videos? Take notes after you meet with prospects about the situations they face. This information will direct what to address in your content. Specifically, make note of:

Triggering events. What life event triggered them to reach out to you in the first place?
Primary financial concerns. What is their primary financial concern or frustration?
Goals and aspirations. What is their ultimate goal or aspiration?
Services and solutions. What services or solutions do they say they need, even if you don’t offer them?
Words and phrases. What specific words and phrases do they use to describe their situation?