"Never Confuse Movement with Action"

This quote from Ernest Hemingway serves as a warning for how to spend your marketing time. Action is the process of doing something to achieve an aim,[1] while movement is the process of moving.[2]

In marketing, action comprises activities with clear outcomes, like calling a center of influence, pitching a topic to present to an association, or following up with a prospect. Deliberate action takes you closer to your goal and produces tangible results.

Movement, on the other hand, is going through the motion of low-impact activities such as changing minor wording on your website or writing superficial comments on social media posts. Because movement fills your time, it can deceive you into feeling satisfied that you took action, but the truth comes out when you don’t see results.

If you aren’t getting the marketing results you hope for, ask yourself, are you confusing movement with action?

Sources:

1. https://languages.oup.com/google-dictionary-en/

2. https://www.merriam-webster.com/dictionary/movement