Leverage the Networks of Others

When you start working with a niche, it is unlikely that you will have a large personal or professional network of people who fit your niche. Sure, you could spend time trying to build your network through social media or traditional networking tactics, but that is a long process. To get traction with your niche immediately, leverage the networks of people and organizations that already have built the potential client bases you want to reach.

Here's what that might look like: You can ask existing niche clients to have you speak in front of a group of people they know. You can submit guest articles to websites or publications your niche reads. You can ask existing clients to share your content on online forums they belong to that you can’t join. Or you can be a guest on a niche-focused podcast.

By focusing on leveraging the networks of others, you will both get in front of your niche and build your own network faster.