Quality or Quantity? Which Is Better for a Blog Post?
If you have limited time and resources, should you focus on quantity or quality when it comes to blogging? The answer depends on your goal.
Exposure
If you are trying to get name recognition as quickly as possible in a niche, blog as much as possible (1+ times/week) and then share the blog through as many channels as you can (e.g., social media, email, other websites). This focus means writing shorter content (600-750 words) to keep up with the frequency. In this case, quantity is more important than quality.
Search Engine Optimization (SEO)
Research shows that the companies blogging more frequently generate greater website traffic than those posting less frequently[1] (assuming similar blog quality). That being said, Google gives preference to higher-quality content over lower-quality content, which generally means longer posts (approximately 2,000+ words). Our experience has been that long-form content on our clients’ websites generates significantly more traffic year after year than short-form content. So if SEO is your goal, focus on quality first and quantity second.
