Reviving Face-to-Face Marketing in 2024

I recently came across a thought-provoking article in Harvard Business Review titled “How the Pandemic Changed Marketing Channels.” One key takeaway that caught my attention is the continued expansion of face-to-face (F2F) channels. Why this trend? It turns out that consumers encounter an overwhelming 5,000 to 10,000 advertisements every day, making it increasingly challenging to break through the digital noise. Additionally, people are experiencing a growing digital fatigue and a renewed longing for connection.

Armed with this insight, advisors should incorporate more face-to-face channels in their 2024 marketing strategies. Personal interaction has always been a strength for many advisors, although there has been a trend away from it since the pandemic. Now is the opportune moment to reintroduce this effective approach.

Wishing you a merry Christmas!